Cuervo y Sobrinos is a distinguished Swiss watch brand with rich Latin American roots, originally founded in Havana, Cuba, in 1882 by Spanish immigrants. The brand became a symbol of luxury, adored by Cuba’s elite, including celebrities and politicians, before fading during the mid-20th century due to political upheavals. It was revitalized in Switzerland in 1997, merging Cuban flair with Swiss precision. Known for vibrant designs inspired by Havana’s culture, the watches feature bold colors, Art Deco elements, and tropical motifs, powered by reliable Swiss movements like ETA or Sellita, with options for complications such as chronographs or tourbillons. Iconic collections include the classic Historiador, the sporty Robusto, the elegant Esplendidos, and the bold Prominente. Distinctive touches like tobacco leaf hands, gemstone-set crowns, and tropical dials reflect Cuba’s heritage. The brand often releases limited editions tied to Cuban culture, such as cigar-themed watches, and collaborates with artists, offering hand-finished craftsmanship at accessible luxury prices (€2,000–€10,000). Cuervo y Sobrinos stands out for its storytelling, blending Swiss reliability with Latin exuberance, appealing to collectors who value unique horological artistry. Historical figures like Hemingway and Churchill were said to admire the brand, and today, it continues to attract those who cherish its fusion of history and style. If you seek a watch with personality and heritage, Cuervo y Sobrinos delivers a tropical soul in every timepiece. Would you like information on a specific model?
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