Eterna is a distinguished Swiss watch brand founded in 1856 in Grenchen by Dr. Josef Girard and Urs Schild, initially named "Dr. Girard & Schild" before becoming Eterna in 1905. Renowned for its innovation, the brand revolutionized the watch industry in 1948 with the ball-bearing-mounted rotor, enhancing automatic movement efficiency—a breakthrough that became an industry standard. Eterna’s legacy includes the creation of the Eterna-Matic line, known for precision, and the iconic KonTiki collection, inspired by Thor Heyerdahl’s expedition, which remains a symbol of adventure and durability. Other notable collections include the modern Sculptura, the vintage-inspired Heritage, and the refined Royal KonTiki. Eterna is celebrated for its in-house movements, mechanical excellence, and understated elegance, earning respect among watch enthusiasts despite being less mainstream than brands like Rolex or Omega. Since 2011, Eterna has been under the ownership of China’s Citychamp Watch & Jewellery Group but continues to uphold Swiss craftsmanship, blending tradition with innovation. The brand’s timepieces reflect a commitment to technical prowess and timeless design, making Eterna a compelling choice for those seeking sophisticated luxury. If you’d like information on a specific model, feel free to ask.