Horage is an independent Swiss watch brand established in 2007 in Biel/Bienne, renowned for blending traditional craftsmanship with cutting-edge technology to deliver high-quality, mechanically advanced timepieces at accessible prices. The brand stands out for its in-house movement development, including notable calibers like the automatic K1, the micro-rotor-equipped K2, and the impressive K-TOU tourbillon, showcasing its technical innovation. Horage emphasizes modularity, allowing customization of cases, dials, and straps, while maintaining strict Swiss-made standards in assembly. Its collections, such as the durable Omnium sports watch, the vintage-inspired Lensman dive watch, and the high-end Tourbillon 1, highlight the brand's versatility and engineering prowess. By controlling costs through direct sales and efficient design, Horage offers affordable luxury without compromising quality. The brand’s independent spirit, transparency in development, and commitment to sustainability resonate with watch enthusiasts seeking Swiss horology with a modern twist. Horage’s focus on innovation, customer engagement, and long-lasting designs makes it a compelling choice for collectors. Would you like more information on a specific model?