Itay Noy is an independent Israeli watch designer renowned for his avant-garde and artistic approach to horology, creating handcrafted timepieces that merge mechanical innovation with bold visual aesthetics. His watches, such as "The Friction," which replaces traditional hands with a rotating disc system, or "The Twelve," featuring a jumping hour display, showcase his unconventional design philosophy. Other notable models include "The Red," with its striking crimson case and exposed movement, and "The Black," a stealthy, skeletonized iteration of his signature style. Noy’s work emphasizes handmade craftsmanship, experimental materials like carbon fiber and titanium, and unique time-display mechanisms, often relying on rotating discs or jumping hours instead of conventional hands. Due to their artisanal production, his watches are produced in extremely limited quantities, making them highly sought after by collectors who value independent watchmaking and mechanical creativity over mainstream luxury branding. Noy’s designs cater to those who appreciate horological artistry and avant-garde innovation, offering a distinct alternative to traditional watchmaking. Would you like further details on a specific model?