Laco is a renowned German watch brand established in 1925 in Pforzheim by Frieda Lacher and Ludwig Hummel, with its name derived from "LAcher & CO." The brand gained prominence as one of the original manufacturers of B-Uhr (Beobachtungsuhr) observation watches for German pilots during World War II, alongside prestigious names like IWC and A. Lange & Söhne. After surviving the quartz crisis, Laco experienced a revival in the 2000s, reaffirming its legacy in high-quality pilot watches. The brand’s standout collections include its iconic Fliegeruhren (pilot watches), featuring classic Type A and Type B designs with luminous coatings for optimal readability, as seen in models like the Augsburg, Aachen, and Köln. Laco also offers robust marine and diving watches, such as the Kiel, with 200m water resistance, alongside vintage-inspired timepieces that nod to mid-20th-century military and civilian styles. The brand utilizes reliable Japanese Miyota and Swiss Sellita movements, catering to both affordable and higher-end segments, with prices ranging from $300 for entry-level quartz models to over $1,500 for Swiss automatics. Known for its heritage, quality craftsmanship, and accessibility, Laco appeals to aviation enthusiasts and those who value German engineering blended with timeless design. If you’re interested in a specific model, further details can be provided.