Mido is a distinguished Swiss watch brand founded in 1918 in Biel/Bienne, Switzerland, and is part of the Swatch Group, which includes renowned names like Omega and Longines. Known for blending Swiss precision with timeless design, Mido draws inspiration from architecture, as seen in collections like the Multifort, inspired by the Sydney Harbour Bridge. The brand offers a diverse range of timepieces, from the ultra-slim Baroncelli dress watches with guilloché dials to the robust Ocean Star dive watches, capable of water resistance up to 600 meters. Other notable collections include the Commander, with its iconic cushion-shaped case, and the Rainflower line, featuring dials inspired by Singapore’s ArtScience Museum. Mido primarily uses reliable Swiss automatic movements, such as the ETA-based Caliber 80 with an 80-hour power reserve, alongside quartz options. Materials like stainless steel, PVD coatings, and sapphire crystals ensure durability and elegance. With prices ranging from $500 for entry-level quartz models to $2,500 for advanced automatic or COSC-certified pieces, Mido delivers exceptional value for Swiss-made quality. Its combination of heritage, innovation—like the Aquadura crown sealing system—and versatile designs makes it a compelling choice for those seeking understated luxury and reliability, bridging the gap between affordable and high-end watchmaking. Would you like more details on a specific model?