Minase is a distinguished Japanese watch brand celebrated for its exceptional craftsmanship, meticulous attention to detail, and innovative design, rooted in the precision metalworking traditions of Minase, Akita Prefecture. The brand’s watches are renowned for their intricate case construction, such as the "7 Windows" design that offers seven distinct viewing angles for enhanced aesthetics and light play, and the "Sallaz Polished" technique, which delivers a flawless mirror-like finish. Minase often decorates high-grade Swiss or Japanese movements in-house, ensuring superior quality, while the unique "Horikiri" technique allows for seamless case assembly without visible screws, inspired by traditional Japanese woodworking. With limited production runs, Minase guarantees exclusivity and unparalleled craftsmanship. Popular collections include the Divido, with its cushion-shaped case and sharp angles, and the Selewi, featuring a striking "floating dial" design. Early Kurono models, before becoming an independent brand, were also produced in collaboration with Minase. The brand appeals to discerning collectors who value Japanese artistry combined with Swiss-level finishing, distinctive case architecture, and handmade precision. For those seeking an understated yet luxurious timepiece with exceptional design and craftsmanship, Minase is a compelling choice. Would you like more information on a specific model?

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