TAG Heuer is a prestigious Swiss luxury watch brand founded in 1860 by Edouard Heuer, celebrated for its precision, innovation, and sporty elegance. Known for iconic models like the Carrera, Monaco, Aquaracer, Formula 1, and Autavia, the brand has deep roots in motorsports and chronograph technology. TAG Heuer pioneered groundbreaking innovations such as the first patented chronograph in 1882, the micrograph in 1916, and the first automatic chronograph, the Calibre 11, in 1969. The brand also embraces modernity with its Connected Watch, blending Swiss craftsmanship with smart technology. As the official timekeeper for Formula 1 and partner to racing legends like Ayrton Senna, TAG Heuer’s motorsports legacy is unmatched. The watches feature premium materials like ceramic, titanium, and sapphire crystal, with movements ranging from COSC-certified chronometers to in-house calibers like the Heuer 02. With celebrity ambassadors such as Chris Hemsworth and Patrick Dempsey, TAG Heuer appeals to a diverse audience. Prices vary from $1,500 for entry-level Formula 1 models to over $50,000 for high-end pieces like the Monaco and tourbillons. Combining tradition with cutting-edge design, TAG Heuer remains a leader in Swiss horology, captivating collectors, racing fans, and luxury enthusiasts alike. Let me know if you’d like more details on a specific model.