TechnoMarine is a Swiss watch brand established in 1997 by Johnny Elicha, a former Franck Muller executive, headquartered in Geneva, blending Swiss precision with bold, contemporary designs. Known for its sporty and fashion-forward timepieces, the brand targets a youthful, stylish audience with vibrant colors and unconventional materials like stainless steel, rubber, diamonds, and carbon fiber. Its signature **Cruise** collection embodies a nautical theme, featuring oversized cases, rubber straps, and diamond accents, while other lines like **Diamond Cruiser**, **Tidal**, and **Sport** cater to diverse tastes, from luxury to high-performance needs. TechnoMarine watches often include marine-inspired elements such as anchor logos and wave motifs, with water resistance ranging from 50m to 200m, making them suitable for swimming and water sports. Most models use reliable Swiss or Japanese quartz movements, though some higher-end options feature automatic mechanisms. The brand gained pop culture prominence in the early 2000s, worn by celebrities like Jay-Z, Beyoncé, and David Beckham, and became a staple in hip-hop and luxury fashion scenes. Priced between $200 and $2,000, with diamond editions reaching higher, TechnoMarine offers a unique luxury-sport hybrid appeal, ideal for those seeking eye-catching, unisex designs with Swiss quality and urban flair. Would you like details on a specific model?